As a fractional leader, you know that generic LinkedIn advice doesn’t cut it. You’re not selling widgets or chasing vanity metrics—you’re building trust with senior executives who can spot inauthentic content from miles away. The challenge? Standing out in a sea of thought leadership posts and connection requests while staying true to who you are and what you bring to the table. Our panelists have cracked the code on using LinkedIn as a genuine relationship-building tool that consistently drives business results. Join us to discover their creative, authentic strategies that work specifically for fractional leaders who need to build deep professional relationships, not just followers.
Meet Our Panelists
Anne Zavorskas is a Fractional Marketing Fixer with over 20 years of experience driving marketing and growth for SMBs and mid-market companies. She specializes in creating scalable marketing infrastructure and repairing the silos that divide marketing and sales to drive revenue growth. Known for simplifying complex marketing environments, she applies the same systematic approach to LinkedIn, treating it as an extension of lead generation and sales alignment where meaningful relationships begin.
Blair Huddy brings over 15 years of B2B marketing and communications expertise, having led campaigns for global brands including Meta, Google, Apple, and Oracle. Recognized as one of Qwoted’s top 100 public relations experts worldwide in 2024, she understands how to build authentic professional presence at scale. Her experience crafting compelling narratives for Fortune 500 companies gives her unique insight into personal branding strategies that resonate with senior decision-makers.
Lindsay Rios is a Fractional CRO who has built her entire brand and business by showing up authentically on LinkedIn. Known for her signature frameworks like ICP AF and No Poopy Pipelines, Lindsay has mastered the art of blending humor, strategy, and storytelling to attract high-value clients and brand partnerships. Her approach proves that you can be genuinely yourself on LinkedIn while consistently driving business results and building a network that actually converts to revenue.
Samantha Dillenback is a Fractional COO who has turned LinkedIn into a cornerstone of her business development strategy, bringing the same intentionality and metrics-driven approach she uses in operations. She leverages the platform for event promotion, relationship nurturing, and strategic connections—treating it as a practical business tool rather than just a social network. Samantha will share what’s worked (and what hasn’t) in her journey to make LinkedIn genuinely productive for fractional growth.
Todd Nilson is a fractional strategist with over 25 years of experience building vibrant, engaged communities for brands like Activision and SAP. His deep understanding of digital engagement, recruitment, and fostering loyal networks makes him uniquely qualified to share how fractional leaders can build authentic communities on LinkedIn. Todd knows that lasting business relationships come from genuine connection and strategic community building, not just broadcasting expertise.
Join us for practical, proven strategies you can implement immediately to build genuine relationships and drive real business results on LinkedIn.
THIS EVENT IS AVAILABLE FOR FRACTIONALS UNITED MEMBERS ONLY.