FrUn Member Panel: LinkedIn That Actually Works
As a fractional leader, you know that generic LinkedIn advice doesn’t cut it. You’re not selling widgets or chasing vanity metrics—you’re building trust with senior executives who can spot inauthentic content from miles away. The challenge? Standing out in a sea of thought leadership posts and connection requests while staying true to who you are and what you bring to the table. Our panelists have cracked the code on using LinkedIn as a genuine relationship-building tool that consistently drives business results. Join us to discover their creative, authentic strategies that work specifically for fractional leaders who need to build deep professional relationships, not just followers.
Meet Our Panelists
Anne Zavorskas is a Fractional Marketing Fixer with over 20 years of experience driving marketing and growth for SMBs and mid-market companies. She specializes in creating scalable marketing infrastructure and repairing the silos that divide marketing and sales to drive revenue growth. Known for simplifying complex marketing environments, she applies the same systematic approach to LinkedIn, treating it as an extension of lead generation and sales alignment where meaningful relationships begin.
Blair Huddy brings over 15 years of B2B marketing and communications expertise, having led campaigns for global brands including Meta, Google, Apple, and Oracle. Recognized as one of Qwoted’s top 100 public relations experts worldwide in 2024, she understands how to build authentic professional presence at scale. Her experience crafting compelling narratives for Fortune 500 companies gives her unique insight into personal branding strategies that resonate with senior decision-makers.
Lindsay Rios is a Fractional CRO who has built her entire brand and business by showing up authentically on LinkedIn. Known for her signature frameworks like ICP AF and No Poopy Pipelines, Lindsay has mastered the art of blending humor, strategy, and storytelling to attract high-value clients and brand partnerships. Her approach proves that you can be genuinely yourself on LinkedIn while consistently driving business results and building a network that actually converts to revenue.
Samantha Dillenback is a Fractional COO who has turned LinkedIn into a cornerstone of her business development strategy, bringing the same intentionality and metrics-driven approach she uses in operations. She leverages the platform for event promotion, relationship nurturing, and strategic connections—treating it as a practical business tool rather than just a social network. Samantha will share what’s worked (and what hasn’t) in her journey to make LinkedIn genuinely productive for fractional growth.
Todd Nilson is a fractional strategist with over 25 years of experience building vibrant, engaged communities for brands like Activision and SAP. His deep understanding of digital engagement, recruitment, and fostering loyal networks makes him uniquely qualified to share how fractional leaders can build authentic communities on LinkedIn. Todd knows that lasting business relationships come from genuine connection and strategic community building, not just broadcasting expertise.
Join us for practical, proven strategies you can implement immediately to build genuine relationships and drive real business results on LinkedIn.
THIS EVENT IS AVAILABLE FOR FRACTIONALS UNITED MEMBERS ONLY.
What Exactly IS a Fractional COO?
Ever wondered what a Fractional COO actually does? We’ll dig into that — along with how they work alongside visionary founders and why more growing businesses are choosing fractional leadership to scale.
You’ll leave with a real-world picture of what the role looks like and how it might support your next stage of growth.
Annual Planning Group Working Session
Stop procrastinating. Stop trying to to it alone.
Come and get your annual planning done with expert guidance, accountability, and peer support. Gather with other business leaders to knock out your annual planning and leave with clear next steps for putting them to work. Learn from others. Get real work done.
This group working session will take place on Zoom on October 23rd from 1 - 3pm ET and includes our 32 page Annual Planning workbook for free.
Space will be limited to preserve the experience so be sure to reserve your spot today!
Annual Planning Prep Workshop
Annual planning is important—but sitting down to start can feel impossible. Where do you begin? What belongs on the table? How do you make sure it connects to your budget and your team?
This workshop is about clearing that hurdle. Think of it as the warm-up that makes the big game easier. We’ll:
✔ Gather and organize everything you’ll need for your annual planning session
✔ Capture the ideas, lists, and priorities that often get left out
✔ Prepare to match your plans with your budget so you’re realistic from the start
✔ Get you ready to bring your team into the process
Instead of staring at a blank page or scrambling at the last minute, you’ll leave this workshop with a solid starting point. No more procrastination, no more overwhelm—just clarity and momentum for the planning that actually matters.
Focus Without a Straightjacket Workshop
Some brains are built for burst thinking, big pivots, and rapid-fire ideas. But traditional time management tools? Not so much. This workshop is built for founders and leaders who crave structure that bends, not breaks. We’ll explore strategies to support your energy, sharpen your focus, and build systems that actually stick.
The Art of Tough Conversations
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Mastering Fractional
Join us for a powerhouse panel that’s diving into the real talk of fractional work: how to structure retainer-based deals, juggle multiple clients (without dropping your sanity), and price your services like the experienced, capable expert that you are.
CRM Basics and Best Practices Workshop
Your CRM should feel like a power tool, not a puzzle. Discover how to select, implement, and optimize a Customer Relationship Management (CRM) system to enhance your business operations and team productivity. Whether you’re starting fresh or leveling up, you’ll walk away with a setup that helps you build stronger relationships without the tech headaches.